Rebranding Chuck Taylor as The Street Style Icon.

The Chuck Taylor stands for youth culture, now and forever. Forever Chuck is a homage to the people that drive the world forward. So we traveled to London, Paris, LA and New York to discover what the dreams of todays icons are and see a window into their world.

SOCIAL SERIES (+500 Deliverables)

Within the Forever Chuck campaign, we traveled the world to create five social series that each celebrated a different pair of Chuck Taylors; Chuck Modern, Chuck II, Chuck 70, Chuck Core and Seasonal Colors. To enrich the content we did interviews with each and every talent featured to uncover real stories and input about who they are and their style.